Contrary to what Sharon Cuneta showed you in Madrasta, or Maricel Soriano in Separada, advertising work is not at all glamorous. We dress very casually. I spend much of the time writing on the computer, and the output is far from prose. It’s mostly science, distilling consumer information and marketing data into strategic abstracts. And there are the countless meetings, where exchanges are formal and business-like, not really high-drama. If you think about it, there’s no film that has captured life in an ad agency accurately. Maybe the TV series Mad Men, but that was set in the 50s/60s, plus there are more women in top-level positions now, and smoking is not allowed inside the office.
But agency work is fun. The wild, passionate people I work with keep me going. Think Crazy People (starring the late Dudley Moore) but with milder episodes of insanity.
Two creative processes we have most fun with: developing name studies for a product/line extension/event/promotions, and casting talents for a commercial. Which brings me to the movie of the day, after this long preamble -- The Tourist. It’s the first movie I’ve seen in my week-long leave from work. The Tourist must the blandest movie title for 2010. And the worst onscreen chemistry since Portman and Christensen.
There must be a better way to spend my break from work that I love.
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