20 December 2010

A dying art

One of my fondest memories growing up in the 70s and 80s was walking through the streets of my hometown, marveling at movie posters.   I’d get excited about a movie if the poster were illustrated well.  The blurb, the airbrushing technique, and the visual synopsis made the posters of my youth collectible. 

Only three remain in my 80s and early 90s collection:






Today, the movie poster does not inspire the same awe.  Maybe Quicktime killed the airbrush artist.   It’s the digital trailer that gets you excited.  Besides, everyone’s a graphic artist now with the accessibility of the computer, and the ease that comes with handling Photoshop.   It’s ceased to be an art. 

But there are a handful of posters I’ve seen this year which I think both qualify as great merchandising and awe-inspiring movie events.











My all-time favorite is this film from 1998.  And the movie itself is as wonderful as the poster.  Look closely.  It's a profound take on the familiar floating head.


2 comments:

  1. no local favorites? especially those before the days of tarpaulin printing

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  2. i can't think of any. maybe brocka's 'tinimbang ka nguni't kulang'. or mike de leon's 'itim'. most pinoy film posters just show heads of the cast.

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