One movie that had a great idea that went wrong was The Bucket List (2007). It cast two of the finest Hollywood actors – Jack Nicholson and Morgan Freeman. It’s pure schmaltz. It tries so hard to move you to tears. I still recommend it, though, to students of film and advertising. A lesson on how not to abuse the “green screen” technology.
It doesn’t take a trained eye to know that Jack and Morgan didn’t get to go to those places they had in their bucket list. Dios mio, napaka-phony. For a major studio release, directed by the very successful Rob Reiner, they couldn't get them on the plane?
The bucket list was last night’s dinner conversation. I’ve never really thought about it.
Maybe I should, especially today, which marks the 10th death anniversary of dear friend and Campaigns & Grey Executive Creative Director Butch Uy. I vividly remember having coffee with him the day after he was diagnosed about the gravity of his condition. He said, Boboy, I’ll never get to see Europe. That’s what I really want to do before I die.
Here’s my list, Butch. And I’m only including those that you would have been interested in as well. I’ll take you with me in spirit.
- Watch the Broadway run of Billy Elliott, your favorite movie.
- Go to London and/or Sao Paulo for the Olympic opening. But London is a must, since you like things dandy.
- Sample the king crabs of Alaska. A few weeks before you left us, we treated you to a great crab dinner at my place like you requested. Let’s check out the Alaskan kind.
- Rent a small car like your cute yellow car through Tuscany. And drink the best wines from the region. You always wanted to drink but couldn’t because of doctor’s orders.
- Shop for the finest white linen Guayabera shirts in Havana. You wouldn’t wear anything but white.
I’ll stop here before I get as schmaltzy as Jack and Morgan.
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